Résumé

Expert communicator and strategic leader, blending digital marketing acumen with journalistic rigor. Specializes in content strategy, storytelling, B2B marketing, AI-powered workflows, and team leadership. Experienced in SEO, analytics, performance metrics, and integrated content promotion. Collaborates cross-functionally with marketing, product, and executives to drive measurable business outcomes.

KEY ACHIEVEMENTS

  • Directed digital publication and promotion strategy for a Pulitzer Prize-winning investigation into the Boeing 737 MAX controversy.
  • Developed and launched Impinj Insights, a curated thought-leadership hub for blog content, customer stories, and industry analysis.
  • Created and deployed a digital content-planning system across a 100+ person newsroom, improving coordination and execution.
  • Led newsroom-wide adoption of subscription conversion KPIs, and implemented headline A/B testing to optimize performance.

WORK EXPERIENCE

Principal
Soundmark Strategy   |   Seattle   |   04/2025 – Present

  • Guide organizations in adopting and operationalizing AI systems to enhance content workflows and marketing efficiency.
  • Design and develop AI-enhanced tools for marketing professionals to automate tasks and optimize content production.
  • Launch turnkey marketing websites and digital properties, leveraging AI acceleration for rapid deployment.
  • Manage complex, multi-phase projects requiring strategic planning, budget oversight, and stakeholder coordination.

Editorial and Content Manager
Impinj, Inc.   |   Seattle   |   03/2021 – 03/2025

  • Oversaw strategy, planning, and end-to-end workflows for B2B marketing content across web, email, social media, and more.
  • Supervised, mentored, and developed copywriters and social media specialists, including hiring of employees and contractors.
  • Developed and enforced editorial standards to ensure clarity, cohesion, and consistency, and managed an AI-enhanced style guide.
  • Conceptualized, wrote, and edited copy for integrated campaigns across digital platforms, ensuring consistency of voice and tone.
  • Strategized and implemented SEO targets and best practices, developed user-friendly dashboards, and analyzed digital metrics.
  • Collaborated with marketing operations in developing and managing digital tools, serving as a liaison to the broader content team.
  • Reported to VP and collaborated with executives, designers, product managers, subject matter experts, and customer liaisons.

Digital Audience Editor
The Seattle Times   |   Seattle   |   01/2017 – 03/2021

  • Directed digital strategy and publication workflows across platforms, balancing timeliness, accuracy, and audience engagement.
  • Supervised a team of 12 journalists curating the newspaper’s website, apps, mobile alerts, email newsletters, and social media platforms.
  • Led real-time digital operations for news events including disasters, public health emergencies, civil demonstrations, and elections.
  • Collaborated with reporters, editors, executives, and marketers to align editorial decisions with business and audience goals.
  • Established analytics and SEO standards for journalists and newsroom leaders to guide content decisions and drive conversions.
  • Managed a half-million-dollar budget, negotiated vendor contracts, and recruited and hired journalists at entry and mid-career level.

Digital Producer
The Seattle Times   |   Seattle   |   07/2015 – 01/2017

  • Managed digital publication and cross-platform distribution for regional and national news, investigative reporting, and sports.
  • Led social media strategy across Facebook, Twitter, and emerging platforms, creating posts and campaigns that expanded reach.
  • Created interactive web experiences — quizzes, immersive narratives, and user-generated content tools — to drive engagement.
  • Directed digital strategy for the Selden Ring Award-winning “Quantity of Care” investigation into hospital surgical practices.
  • Launched two podcasts and earned consecutive APSE Top 10 digital awards for best sports news website.

Editor, Web Producer, Reporter
Seattlepi.com (Hearst Seattle Media)   |   Seattle   |   04/2009 – 07/2015

  • Authored and led technology (2009-2011) and sports (2012-2015) coverage, including on-site reporting at two Super Bowls.
  • Managed reporters and interns, planned and executed event coverage, and analyzed readership metrics to drive growth.
  • Doubled sports readership through strategic content planning, SEO best practices, social media, and audience engagement.

Multimedia Producer, Reporter
The Spokesman-Review   |   Spokane   |   05/2007 – 11/2008

  • Shot, edited, and produced scores of feature and breaking-news videos for the local news and sports departments.
  • Reported and authored coverage of college athletics, minor league baseball, business, courts, crime, police, fire, and breaking news.
  • Served on a committee that researched and proposed newsroom organizational and workflow changes for digital transformation.

EDUCATION

B.A. – Communication (journalism emphasis)
Washington State University   |   Pullman   |   08/2003 – 05/2007

  • Magna Cum Laude, Honors College, English minor.
  • 2007 Outstanding Graduate in Journalism Award, Edward R. Murrow College of Communication.
  • Editor-in-chief of The Daily Evergreen student newspaper, overseeing more than 60 writers, editors, designers, and photographers.

SKILLS

  • Content strategy and performance optimization
  • AI-powered content development and workflow automation
  • Prompt engineering and custom AI application development
  • Business-aligned storytelling and outcomes
  • Editorial strategy and standards
  • Audience growth and engagement
  • SEO strategy and tools (SEMrush, Search Console)
  • Web analytics and reporting (Google Analytics)
  • Data-informed decision making
  • Team leadership and people management
  • Cross-functional collaboration and communication
  • Content management systems (WordPress, Kentico)
  • Workflow and project platforms (Workfront, Jira)
  • Enterprise productivity tools (Office, Google Workspace)

INTERESTS & SIDE PROJECTS

  • AI technology, tools, and industry development
  • Editorial quality, clarity, trust, and ethics
  • Coaching, mentoring, and developing people
  • Managing long-term projects under real-world constraints
  • Aviation and transportation infrastructure
  • Building a Boeing 737 cockpit flight simulator