SUMMARY

I lead content organizations the way the best editors lead newsrooms: with clear standards, rigorous governance, and an unrelenting focus on serving the audience. With two decades bridging journalism and marketing, I specialize in building the systems, frameworks, and teams that keep organizations telling a cohesive, credible story. I translate complexity into clarity. I optimize for search and AI-driven discovery, and I use AI to work smarter and scale faster. And I bring the standards of a newsroom editor to everything I do.

---

CORE SKILLS

---

PROFESSIONAL EXPERIENCE

Principal

Soundmark Strategy | Seattle | 04/2025 – Present

• Design AI-powered workflows that improve consistency, accelerate production, and uphold strong editorial quality across teams.
• Build content planning systems with calendars, intake processes, and distribution frameworks that scale with organizational growth.
• Launch marketing websites and digital properties using AI to shorten development cycles and streamline cross-team collaboration.
• Manage complex, multi-phase projects requiring strategic planning, budget oversight, and alignment across internal stakeholders.

Editorial and Content Manager

Impinj, Inc. | Seattle | 03/2021 – 03/2025

Transformed Impinj’s fragmented content efforts into a high-performing content engine, establishing the editorial infrastructure, narrative systems, and workflows that kept everything on-brand and performing. Was the primary editorial voice for a global IoT pioneer and a trusted content adviser to senior leadership, helping executives communicate with clarity and authority.

• Developed Impinj Insights, a thought-leadership hub with structured taxonomy, workflows, and multi-format technical content.
• Defined conversion KPIs for gated assets, form fills, and CTAs, and built analytics frameworks to track and improve performance.
• Established SEO, GEO, and AEO strategy and built analytics dashboards that improved content prioritization and performance.
• Ghostwrote thought leadership for senior executives, translating industry trends into strategic narratives that advanced their voice.
• Hired and developed a high-performing team of writers and social staff, building a cross-functional content organization at scale.

Digital Audience Editor

The Seattle Times | Seattle | 01/2017 – 03/2021

Ran around-the-clock digital and web editorial operations for a major metropolitan newsroom, holding full ownership of the website, social media, newsletters, and alerts. Led seven direct reports and functionally managed a broader team of producers, editors, writers, and copy staff while exercising editorial judgment on breaking news and sensitive coverage decisions in real-time.

• Served as the primary digital authority, partnering with editorial, marketing, and product development on strategy and execution.
• Directed digital publication and promotion strategy for Pulitzer Prize-winning coverage of the Boeing 737 MAX crisis.
• Built a newsroom-wide content planning system that improved coordination and visibility across more than 100 journalists.
• Led extensive experimentation to boost subscription conversions, optimizing across web, app, email, social media, and alerts.
• Drove analytics, SEO standards, subscription KPIs, and headline A/B testing to improve growth, retention, and conversion.

Digital Producer

The Seattle Times | Seattle | 07/2015 – 01/2017

• Managed daily digital publication for news, investigations, and sports across all major platforms with speed and editorial precision.
• Built social campaigns that expanded reach, deepened engagement, and drove audiences to major news coverage.
• Created interactive projects including quizzes, immersive stories, and UGC-driven experiences that increased participation.
• Directed digital rollout of the Selden Ring Award-winning “Quantity of Care” investigation, shaping coverage and audience engagement.
• Launched two podcasts and helped earn consecutive national APSE Top 10 digital awards for innovation and execution.

Editor, Web Producer, Reporter

Seattlepi.com (Hearst Seattle Media) | Seattle | 04/2009 – 07/2015

• Led technology, education, and sports coverage, developing deep expertise translating complex topics for general audiences.
• Helped reinvent the newsroom as a digital-first operation, pioneering workflows and strategies that became standard practice.
• Coordinated coverage of two Super Bowls and doubled sports readership through SEO best practices and audience engagement.

Multimedia Producer, Reporter

The Spokesman-Review | Spokane | 05/2007 – 11/2008

• Shot, edited, and produced multimedia content for breaking news and features across multiple local news and sports beats.
• Reported on business, courts, crime, sports, and public safety with accuracy, clarity, and strong narrative development skills.
• Served on a workflow committee proposing changes that supported the newsroom’s early digital transformation initiatives.

---

EDUCATION

B.A. – Communication (Journalism Emphasis)

Washington State University | Pullman

• Magna Cum Laude, Honors College
• Edward R. Murrow College of Communication Outstanding Graduate in Journalism Award
• Editor-in-chief, The Daily Evergreen

---

KEY ACHIEVEMENTS

• Directed digital publication and promotion strategy for Pulitzer Prize-winning coverage of the Boeing 737 MAX crisis.
• Held full ownership of The Seattle Times digital experience, leading a team with around-the-clock production responsibility.
• Developed Impinj Insights, a curated thought-leadership hub that became the brand’s primary content destination.
• Defined conversion-based KPIs and drove subscription and lead generation strategies at both The Seattle Times and Impinj.

---

INTERESTS & SIDE PROJECTS

---