Leadership and Digital Strategy

Boeing 737 MAX Crisis Coverage (The Seattle Times)
Directed digital publication and promotion strategy for Pulitzer Prize-winning investigation into aerospace engineering and regulatory failures. Led cross-platform strategy that reached millions of readers globally and positioned The Seattle Times as the authoritative source on the crisis.

Web and SEO Analytics Strategic Overview (Impinj)
Developed strategic framework for analyzing and optimizing content performance. Became foundation for content prioritization decisions, shifting focus from vanity metrics to business impact.

Digital Coverage and Workflow Plan for 2020 Election (The Seattle Times)
Created comprehensive strategy for coordinating election coverage across platforms, enabling the newsroom to deliver real-time, accurate coverage during a high-stakes event.

SEO Analysis for Related Search Keywords (Impinj)
Analyzed keyword opportunities and competitive landscape to inform content strategy and prioritization decisions.

Editorial and Messaging Worksheet for Content Planning (Impinj)
Created framework for aligning content development with business objectives and ensuring messaging consistency.

Customer Story Writing, Editing, and Reviewing Template (Impinj)
Developed standardized process for producing high-quality customer stories at scale while maintaining editorial standards.

Blog Abstracts for Integrated Marketing Campaign (Impinj)
Planned and outlined blog content supporting multi-channel marketing campaign, ensuring alignment across channels.

Email News Alert Analysis and Recommendations (The Seattle Times)
Analyzed performance of email alerts and provided data-driven recommendations for improving engagement and conversions.

Appraisal of Web Browser Push Notifications (The Seattle Times)
Evaluated push notification strategy and provided recommendations for optimizing subscriber growth and engagement.

One-Pager: How to Write and Test Engaging Headlines (The Seattle Times)
Developed internal training guide for journalists on headline optimization, improving headline quality and click-through rates across digital properties.

Giant Internal Guide to WordPress Authoring, Editing, Producing (The Seattle Times)
Created comprehensive documentation for newsroom staff on digital publishing workflows and best practices.

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Writing & Thought Leadership

White Paper: How to Combat Counterfeits with RAIN RFID (Impinj)
Researched, wrote, and edited technical white paper explaining RFID product-authentication technology. Became key asset for sales conversations and gated lead generation.

How Airlines Track Bags and Avoid Losing Baggage with RAIN RFID (Impinj)
Wrote educational piece explaining complex RFID technology for business audiences. Top-performing, SEO-aligned content driving organic traffic and supporting sales conversations.

Kroger Adopts RFID to Maximize Grocery Freshness and Reduce Waste (Impinj)
Wrote executive-bylined case study for VP, translating complex supply-chain technology into strategic business narrative demonstrating industry impact.

How to Fix Inefficient Processes with RFID in Supply Chain and Logistics (Impinj)
Wrote executive thought leadership piece for C-suite leader, translating complex RFID technology and industry survey data into strategic business narrative.

Walmart Expands RFID Mandate: What It Means for RAIN RFID in Retail (Impinj)
Analyzed industry news and provided strategic context for business audiences, positioning Impinj as thought leader.

UHF RFID and RAIN RFID: What’s the Difference? (Impinj)
Wrote executive-bylined thought leadership piece for VP, translating technical standards and protocols into accessible educational content that addressed market confusion and targeted SEO keywords.

Why RAIN RFID Is the Lynchpin to Retail Digital Transformation (Impinj)
Developed thought-leadership piece connecting technology capabilities to broader industry transformation trends.

RFID vs. Barcodes: Pros, Cons, and How They Work Together (Impinj)
Wrote executive thought leadership piece for VP, creating educational content that addressed customer questions while positioning leadership as industry authority.

Replacement Ref Lance Easley, Back in Seattle, Is ‘Reborn Again’ After ‘MNF’ Ordeal (seattlepi.com)
Feature story demonstrating narrative storytelling ability and interviewing skills on high-profile subject.

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Multimedia Production

Impinj Insights Content Hub (Impinj)
Conceptualized, launched, and maintained thought-leadership platform featuring blogs, customer stories, and videos. Became Impinj’s primary vehicle for thought leadership and organic content distribution.

Technical Explainer Video Series (Impinj)
Led production of explainer videos from concept to delivery, managing creative agencies, writing scripts, and coordinating with animators to translate complex RFID engineering concepts into accessible visual narratives for business audiences.

Quantity of Care: Investigative Series (The Seattle Times)
Led digital strategy and hands-on production for Selden Ring Award-winning investigation. Developed innovative newsletter strategy, produced content across platforms, and coordinated coverage over 1.5 years. Pulitzer finalist that resulted in institutional change.

Impinj Gen2X Product Launch Content (Impinj)
Coordinated creation of new content and updating of existing materials for major product launch, including landing pages, technical documentation, and marketing collateral. Ensured consistent messaging and technical accuracy across all launch assets.

20 Local Stories from 2017 to Remember — or Find Anew (The Seattle Times)
Curated and produced year-end package highlighting best local journalism, demonstrating editorial judgment and storytelling.

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Audience Engagement

Quiz: Test Your Knowledge of Iconic Moments in Seahawks History (The Seattle Times)
Created interactive content driving audience engagement and time-on-site metrics during peak sports season.

Join the Seahawks: Make Your Own Customizable 12th Man Paper Doll (The Seattle Times)
Developed creative, shareable content that generated social media engagement and brand affinity.

The Best of #WhereIsMarshawn Photo Contest (seattlepi.com)
Launched and managed user-generated content campaign building community engagement around popular sports story.