I lead the strategy, systems, and storytelling that help organizations communicate with clarity and impact.
Leadership & Digital Strategy | Systems & Workflow Design | Technical Storytelling | Multimedia & Engagement
Leadership and Digital Strategy
I lead digital strategy for high‑stakes coverage, complex product launches, and cross‑platform content operations. These projects reflect my ability to guide teams, make decisions under pressure, and deliver clarity at scale.
Boeing 737 MAX Crisis Coverage — The Seattle Times
Directed digital strategy for Pulitzer Prize–winning investigation into aerospace engineering and regulatory failures. Led cross‑platform coverage that reached millions globally and positioned the newsroom as the authoritative source during a major international crisis.
Quantity of Care — The Seattle Times
Led digital strategy and hands‑on production for a Selden Ring Award–winning investigation. Built newsletter strategy, coordinated multi‑platform coverage, and supported a 1.5‑year reporting effort that became a Pulitzer finalist and drove institutional change.
Digital Coverage & Workflow Plan for 2020 Election — The Seattle Times
Developed a comprehensive, cross‑platform plan for real‑time election coverage. Enabled the newsroom to deliver accurate, high‑velocity reporting during a high‑stakes national event.
Impinj Gen2X Product Launch — Impinj
Coordinated content strategy for a major product launch, aligning landing pages, technical documentation, and marketing collateral. Ensured consistent messaging and technical accuracy across all assets.
Web & SEO Analytics Strategic Overview — Impinj
Created a strategic framework for analyzing content performance. Shifted the organization from vanity metrics to business‑impact metrics and informed content prioritization.
Email News Alert Analysis & Recommendations — The Seattle Times
Evaluated alert performance and delivered data‑driven recommendations that improved engagement and subscriber conversion.
Push Notification Strategy Appraisal — The Seattle Times
Assessed browser‑based push notifications and provided recommendations to optimize subscriber growth and engagement.
Systems, Workflows & Operational Design
I design the systems behind great content: workflows, templates, frameworks, and operational standards that make teams faster, clearer, and more consistent.
Editorial & Messaging Planning Worksheet — Impinj
Developed a framework for aligning content development with business objectives, ensuring clarity, consistency, and strategic focus.
Customer Story Production Template — Impinj
Created a standardized process for producing high‑quality customer stories at scale while maintaining editorial rigor.
WordPress Authoring & Production Guide — The Seattle Times
Built comprehensive documentation for newsroom staff covering digital publishing workflows, standards, and best practices.
Headline Writing & Testing Guide — The Seattle Times
Developed an internal training resource that improved headline quality and click‑through rates across digital platforms.
SEO Keyword & Related Search Analysis — Impinj
Analyzed keyword opportunities and competitive landscape to inform content prioritization and SEO strategy.
Blog Abstracts for Integrated Campaign — Impinj
Planned and outlined blog content for a multi‑channel marketing campaign, ensuring alignment across teams and channels.
Technical Storytelling & Thought Leadership
I translate complex technology into clear, accessible narratives for business audiences. These pieces support product launches, sales conversations, and long‑term thought leadership.
White Paper: Combating Counterfeits with RAIN RFID — Impinj
Researched, wrote, and edited a technical white paper explaining RFID authentication technology. Became a key asset for sales and gated lead generation.
How Airlines Track Bags with RAIN RFID — Impinj
Created an educational explainer translating complex engineering concepts into accessible content for business audiences. Top‑performing SEO asset.
Kroger Adopts RFID to Reduce Waste — Impinj
Wrote an executive‑bylined case study translating supply‑chain technology into a strategic business narrative.
Fixing Inefficient Processes with RFID — Impinj
Developed executive thought leadership connecting RFID capabilities to operational transformation in logistics and supply chain.
Walmart Expands RFID Mandate — Impinj
Analyzed industry news and provided strategic context, positioning Impinj as a thought leader in retail technology.
UHF RFID and RAIN RFID — Impinj
Clarified technical standards and protocols in an accessible, SEO‑aligned explainer for business audiences.
RAIN RFID Is the Lynchpin of Retail Transformation — Impinj
Connected RFID capabilities to broader digital transformation trends in retail.
RFID vs. Barcodes — Impinj
Created an executive‑bylined educational piece addressing common customer questions and SEO targets.
Feature: Replacement Ref Lance Easley — seattlepi.com
Long‑form narrative feature demonstrating interviewing skill, narrative structure, and human‑centered storytelling.
Multimedia & Audience Engagement
I create multimedia and interactive content that deepens engagement, clarifies complex topics, and supports cross‑channel storytelling.
Impinj Insights Content Hub — Impinj
Conceptualized, launched, and maintained a thought‑leadership platform featuring blogs, customer stories, and videos. Became the company’s primary vehicle for organic content distribution.
Technical Explainer Video Series — Impinj
Led production from concept to delivery. Managed agencies, wrote scripts, and translated complex engineering concepts into accessible visual narratives.
20 Local Stories from 2017 to Remember — The Seattle Times
Curated and produced a year‑end package highlighting the newsroom’s strongest journalism.
Seahawks History Quiz — The Seattle Times
Created interactive content that drove engagement and time‑on‑site during peak sports season.
Customizable 12th Man Paper Doll — The Seattle Times
Developed creative, shareable content that generated strong social engagement.
#WhereIsMarshawn Photo Contest — seattlepi.com
Launched and managed a user‑generated content campaign that built community engagement around a major sports story.
Nick Eaton 