Leadership and digital strategy

• Web and SEO analytics strategic overview (Impinj)
• SEO analysis for related search keywords (Impinj)
• Editorial and messaging worksheet for content planning (Impinj)
• Customer story writing, editing, and reviewing template (Impinj)
• Blog abstracts for integrated marketing campaign (Impinj)
• Digital coverage and workflow plan for 2020 election (The Seattle Times)
• Q1/Q2 2020 email news alert analysis and recommendations (The Seattle Times)
• Appraisal of web browser push notifications (The Seattle Times)
• One-pager: How to write and test good headlines (The Seattle Times)
• Giant internal guide to WordPress authoring, editing, producing (The Seattle Times)

Content creation and audience engagement

Writing

• How airlines track bags and avoid losing baggage with RAIN RFID (Impinj)
• Whitepaper: How to combat counterfeits with RAIN RFID (Impinj)
• Kroger adopts RFID to maximize grocery freshness and reduce waste (Impinj)
• Walmart expands RFID mandate: What it means for RAIN RFID in retail (Impinj)
• Why RAIN RFID is the lynchpin to retail digital transformation (Impinj)
• RFID vs. barcodes: Pros, cons, and how they work together (Impinj)
• Replacement ref Lance Easley, back in Seattle, is ‘reborn again’ after ‘MNF’ ordeal (seattlepi.com)

Production

• Impinj Insights content hub (Impinj) — Conceptualized, created, launched, and maintained by Nick
• Impinj Gen2X webpage (Impinj) — Built and written by Nick
• Quantity of Care: A lost voice (The Seattle Times) — Strategized and produced by Nick
• 20 local stories from 2017 to remember — or find anew (The Seattle Times)

Engagement

• Quiz: Test your knowledge of iconic moments in Seahawks history (The Seattle Times)
• Join the Seahawks yourself: Make your own customizable 12th Man paper doll (The Seattle Times)
• The best of #WhereIsMarshawn photo contest (seattlepi.com)